Why Are My Emails Going to Spam?
When your emails land in the junk folder instead of the inbox, it's usually due to authentication gaps, reputation issues, or content problems. Let's diagnose and fix it.
Common Causes of Emails Going to Spam
Missing DKIM Signatures
DKIM cryptographically signs your emails. Without it, spam filters are more likely to mark your emails as suspicious.
Fix: Configure DKIM signing with your email provider and publish the public key in your DNS.
Check your DKIMDMARC Policy Set to 'none'
A DMARC policy of 'none' tells receiving servers you're only monitoring, not enforcing authentication. This provides less trust.
Fix: Gradually move from p=none to p=quarantine to p=reject as you verify all legitimate senders pass SPF/DKIM.
Check your DMARCPoor Sender Reputation
If your IP or domain has been associated with spam in the past, it affects all your emails.
Fix: Monitor your sender reputation, reduce complaints, and ensure you're only sending to engaged recipients.
Monitor your reputationNo BIMI Record
BIMI displays your brand logo in supporting email clients, increasing trust and reducing spam filtering.
Fix: Implement BIMI with a verified logo and DMARC enforcement to boost brand recognition.
Learn about BIMIAuthentication Alignment Issues
SPF or DKIM may pass, but if they don't align with your 'From' domain, DMARC fails and emails go to spam.
Fix: Ensure your SPF and DKIM use domains that align with your visible 'From' address.
Scan for alignment issuesEmail Content Triggers
Spammy words, too many links, missing unsubscribe links, or poor HTML can trigger spam filters.
Fix: Use clean HTML, limit links, include plain text versions, and always add unsubscribe options.
Test your email contentFree Tools to Improve Deliverability
- Set up SPF, DKIM, and DMARC authentication
- Always include an unsubscribe link
- Maintain a clean email list
- Avoid spammy words and excessive links
- Send from a consistent domain and IP
- Monitor bounce rates and complaints
Frequently Asked Questions
Need Expert Help?
If you're still having trouble, our team can help diagnose and fix your deliverability issues.